Meet our Founder.
A personal story of Indian craft, thoughtful design, and a brand translating tradition into the modern European everyday.
Aishwarya Pardeshi
Hi, I’m Aishwarya — the pulse behind Marigolld. I’m from India, and my journey has carried me to Germany, where I now live and work.
Working across product teams in India and Germany taught me how systems are built — but it was handicraft that taught me how things are made with meaning.
Over time, I started noticing patterns — the quiet gaps between what people truly need and what actually exists in the world. One of those gaps stayed with me.
I wanted to create something that felt personal — rooted in India, yet made to belong beautifully in the modern European everyday.
India holds extraordinary craft traditions — deeply skilled, deeply human, and shaped over generations. But when these reach Europe, they are often either diluted into trend or framed as something distant and “exotic,” rather than something that can naturally belong in everyday life.
That became my starting point. I set out to build a brand that translates Indian traditions into a contemporary European context with care and honesty — without rushing the process, without simplifying the story, and without exoticising the origin.
For me, this is not just about fashion. It’s about how things are made, how stories travel, and how we choose to bring meaning into the objects we live with every day.
Marigolld is my answer. Named for the genda phool — the marigold flower — that shows up at every celebration, threshold, and sacred moment in Indian life. Bold, unassuming, and always present.
For me, slow fashion isn’t a trend — it’s a way of returning respect to people, craft, and time.
When I moved to Germany, I brought with me a deep-rooted connection to Indian craft — the texture of handwoven cotton and the understated mastery of artisans.
I found myself in a culture that shares a similar belief — that the way something is made defines its value, and that every garment holds a story.
I have always believed that true quality comes from intention, never haste. In many ways, this journey brought me back to what I value most — craft, fabric, and a sense of home.
I started Marigolld to create a home for the craft I grew up with in the world I live in now.